It's finally here! You can now have a more nuanced opinion on LinkedIn than simply, "Like."
Of course, "Like" is still there, but you can also Celebrate, Love, Insightful, or Curious a post.
You will notice the glaring absence of anything negative; not even a "Sad." Given that the bulk of their revenue comes from companies, companies won't want to use a platform where their professional image could be severely tarnished. However, I know that users have been wanting some sort of a negative reaction so it will be interesting to see if one eventually appears.
What do you think of the new LinkedIn Reactions? Please share your thoughts in the comments.
This is a trick that LinkedIn isn't going to share with you. You can comment as your COMPANY PAGE on ANY LinkedIn Post. If you're trying to build brand awareness and increase your Company Page Followers, this is a great strategy.
LinkedIn wants to give "Average" members some love. Really!
There's a new update to the news feed algorithm that focuses on trying to get regular people posts (vs. Influencers) more visibility, likes and comments.
Of course, they share this great news in the Engineering Blog where almost no one but us geeks see it.
They want to put more of your "good" content in front of more of your connections so that they can give you feedback on it to give you some dopamine and encourage you to come back and post again.
The hard part is the "good." They've used significant interaction (likes, comments, shares), to determine if something is "good" in the past. If something hasn't gotten any engagement, how do they know if it's "good" or not?
Another article from earlier this summer discusses how they're integrating Microsoft's Content Moderator to help do that. Yes, it's A.I. and it's hard to trust it knows what's "good." Supposedly, when using it in addition to LinkedIn's own Universal Content...
When LinkedIn changes something, you'll get a short email with the information!